Blog

If you visit a retail store, you’ll notice more and more sports nutrition companies are utilizing pouches for their packaging rather than your standard plastic bottle that was once popular. Here at The Packaging Lab, we offer two customizable types of pouches, stand-up, and lay-flat. When consumers purchase a nutritional supplement, they expect their product to be fresh upon purchase and stay fresh for its projected life. Pouches provide endless benefits for not only the consumer but also for manufacturers and retailers.

More and more companies in the consumer market today are turning to flexible packaging, meaning their products are packaged in non-rigid materials, thus allowing for more economical and customizable options. This packaging style uses a variety of flexible materials such as paper, plastic, and foil to create packaging that ranges in presentation from stand-up and lay-flat pouches to resealable features to promote reusability.

Creating an appropriate packaging design for your products is incredibly important so that you can ensure established customers and potential buyers are pleased with your product in its entirety. Poor packaging can lead to more significant issues such as a damaged reputation and decreased sales and revenue. Establishing a feasible packaging design for you and your customers will help develop lasting relationships and a positive reputation for a lifetime.

Many elements go into creating a successful packaging design for your products. With competition continuing to grow in all industries, it's incredibly important to make a positive first impression with the consumer market as this will help you gain traction and grow your brand's identity.