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Color and psychology work in tandem to mirror human behavior and intent. Marketers and packaging creators know this and take every opportunity to take advantage of how a certain target audience may react to a specific colorway.

Manufacturers everywhere are struggling to find packaging solutions that help their products stand out amongst the crowd, especially with products that are similar to theirs. Finding an option that both separates you from the competition and looks great can be a headache, but there is a solution.

Flexible packaging is an excellent choice for handling the evolving needs of the sports and supplements industry. As the needs of athletes change, businesses can keep up with trends by utilizing custom pouches produced in short-run printing.

Learn about the differences between lay-flat pouches and stand-up pouches and how to pick the right one for your product.