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Product packaging is a crucial area in your business because packaging determines whether consumers will buy a product from you or your competitor. Current trends indicate that packaging influences product choice for over 70% of Americans. Packaging involves more than just wrapping your products in a nice piece of paper or beautiful box.

The packaging of your products plays a great role in determining how your customers will react to them. This is especially important in the health and beauty industries, which require a delicate balance between quality and aesthetics. The packaging in these two crucial industries continues to be dynamic, and you need to keep up with the trends to ensure you remain competitive in the crowded market.

Recent global events and gradual awareness of the environmental effects of single-use plastics have necessitated the shift in flexible packaging. The most recent evolution in the packaging industry has been fueled by two major factors: global population expansion and the growing middle class. Flexible packaging is a rising trend and is rapidly replacing traditional rigid packaging.

As a food manufacturer, you need to find the best way to package and transport goods that reflect the ever-changing market, and there is no better way to do this than with flexible packaging. Having the best choices available for your customers that won’t impact your bottom line is the goal. This is why flexible packaging has truly reformed the food industry and has become the new norm for food manufacturers.

Read on to explore all the benefits of this dynamic packaging material.