Companies that choose to redesign their brand have seen incredible results as today's product packaging has proven to go beyond the 3Cs — containing, caring, and conserving. Over the years, consumers have become more and more interested in what materials companies are utilizing for packaging as zero-waste, recycling, and sustainability are becoming standard practices. Therefore, the packaging is also a way to communicate a company's involvement or support as well as promote its products, which triggers a consumer's overall perception and behavior.