Personal care products continue to be added to shelves every day. While rigid and semi-rigid containers seem to be the go-to for many manufacturers, how can packaging be more convenient for potential customers? The answer is simple – flexible packaging. Read on to learn how packaging trends have shifted for the personal care industry and how your company can benefit from making the transition to flexible packaging.

As a manufacturer, you must study and familiarize yourself with your target audience to learn more about their unique needs and desires when it comes to purchasing your product. Whether it's showcasing easy storage, building a trusting customer relationship, or catering to sustainable living, flexible packaging offers impressive design versatility for industries across the board.

Your packaging design is the driving force behind successful sales and overall traction in your industry. But how can you create a good packaging design that will continue to be effective? These six rules will help you formulate the perfect packaging design with your product and target audience's unique needs always considered.