It takes more than some bright graphics to gain and keep consumer attention these days. As buyers continue to demand greater brand transparency and value, cosmetic packaging needs to shift focus to appeal to a larger audience.
Your product packaging design does more than you think. It's a first impression that tells your brand story, elicits emotion, and influences purchasing decisions in one fell swoop. Package design wears many hats and needs to address several objectives simultaneously.
Unfortunately, food waste is a huge contributor to environmental degradation. And, what food products are packaged in can determine whether they contribute to food waste. However, there are now environmentally friendly packaging options for you to choose from, including flexible packaging.
Flexible packaging has begun to change the way companies package their goods, which is especially prominent in the health and beauty market. We've compiled a list of health and beauty brands using flexible packaging to inspire your next packaging design.